Dayo Ademola

Dayo Ademola is the Head of Innovation at EFInA, a Financial Sector Development organization focused on promoting Financial Inclusion in Nigeria and funded by the UK’s Department for International Development (DFID) and the Bill & Melinda Gates Foundation. In this role, she is responsible for the administration of EFInA’s multi-million-dollar Innovation Fund, investing in licenced financial services providers as well as start-up and growth-stage fintechs, with an aim to boost financial inclusion in Nigeria.

Dayo is senior financial services and technology professional, with extensive experience in innovation, business strategy, customer segmentation, strategic marketing, product positioning, product development and business performance management across the software, telecoms and financial services industries. She has held roles in Union Bank, MainOne and Rosetta Stone (USA) amongst others.

Following her experience in business and financial analysis, and marketing and strategy for technology companies like Rosetta Stone and MainOne, and corporate and retail strategy and innovation for Union Bank, she is now bringing her combined expertise to bear as EFInA’s Head of Innovation. Dayo holds a bachelor’s degree in International Business and Economics from Temple University, USA
and is currently a Global Executive MBA candidate at INSEAD (Abu Dhabi, France & Singapore, 2019).

Twitter: @iamadedayo